
<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""> “<a href="https://www.gov.uk/government/publications/search-engine-optimisation-for-publishers-best-practice-guide" class="">Search engine optimization (SEO) for data publishers</a>” has rules about URLs, metadata (e.g., duplication), etc.<div class="">"<a href="https://www.gov.uk/government/publications/linked-identifier-schemes-best-practice-guide" class="">Linked Identifiers best practice guide</a>” is all about identifiers!</div><div class=""><br class=""></div><div class="">Ruth</div></body></html>