[esip-semanticweb] Marketing pitch for ToolMatch Talkoot…what do you think?

[Brian Wee]

Hi Chris,

> We'll be using ultra-cool "Semantic Web" technology, but NO PRIOR EXPERIENCE NECESSARY.

An alternative to consider:  "We are deploying semantic web technology to enhance your ability to find tools that can work with your data.  Help us understand your needs by joining this session, NO PRIOR EXPERIENCE WITH SEMANTICS IS NECESSARY."  It's not quite as catchy, but the "ultra-cool" tag can sometimes be misinterpreted for "yeah, semantics causes nose wrinkling in some quarters and you guys are trying to put lipstick on it".  For the record, I dig semantics, but just sayin'!

- Brian W.