[Esip-discovery] time for new challenges?

Mattmann, Chris A (388J) chris.a.mattmann at jpl.nasa.gov
Wed Dec 19 22:35:35 EST 2012

Yep, this is the classic difference between "vertical" (specialized) and
"horizontal" (general) search engines. This is why e.g., Fandango has its
own *way* better search for movies, than e.g., Google would for the same.

FYI my class at USC (CSCI 572) on Information Retrieval and Search Engines:



On 12/19/12 10:41 AM, "Lynnes, Christopher S. (GSFC-6102)"
<christopher.s.lynnes at nasa.gov> wrote:

>On Dec 19, 2012, at 12:13 PM, jeff mcwhirter wrote:
>> On 12/19/12 9:52 AM, Mattmann, Chris A (388J) wrote:
>>> SEO is an extremely difficult problem, couched in Information Retrieval
>>> Research/theory. Most advances are wholly incremental or point
>>> that aren't widespread as of yet.  Most of that has to do with the
>>> engine companies guarding their intimate optimizations and ranking
>>> very closely.
>> I don't think it is really an issue of traditional search engine
>> optimization but rather that there often isn't a crawable site.  It
>> seems like most repositories are search oriented and what pages are
>> there don't have much in the way of text corpus to index.   If the
>> and the text aren't there Google isn't going to index it.
>> -Jeff
>Yes, this is a problem, esp. as we go to more AJAX-populated content to
>provide a better UX for the users.
>Another issue is that general-purpose portals/applications have
>difficulty "competing" with more specialized sites. "Rainfall" may show
>up once in a description for a general purpose application, but a weather
>site, for example, is all "rainfall" this and "rainfall" that.
>Dr. Christopher Lynnes     NASA/GSFC, Code 610.2    phone: 301-614-5185
>"Perfection is achieved, not when there is nothing left to add, but when
>there is nothing left to take away" -- A. de Saint-Exupery
>Esip-discovery mailing list
>Esip-discovery at lists.esipfed.org

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