[Esip-preserve] Adding learning resource metadata to Data Management training modules

[Erin Robinson]

Hi Nancy,  - 

Thanks a ton for taking a crack at this so far! Attached are a few views of 
the analytics we have for the page you worked on. 
(1) shows the source of traffic. Some of the traffic is coming from search, 
but for some reason the search terms aren't available. 
(2) Shows the landing page 
(3) shows navigation where people entered from and exited. 

The other thing that will help drive traffic is sharing these links through 
social media channels. We have a google+ page<http://google.com/+EsipfedOrg>that I've done nothing with, but have heard that of the channels it's 
crawled most frequently. We also have about 475 followers on twitter 
(@esipfed) and 100 followers (as of this morning!) on Facebook page<https://www.facebook.com/pages/Federation-of-Earth-Science-Information-Partners-ESIP/150015055044779>, 
so we could test those channels too. Perhaps with this node we experiment, 
with each of these over the next few weeks? Open to ideas here. 

Looking forward to getting more visibility and feedback on this work.

Erin 




On Tue, Jan 14, 2014 at 2:07 PM, Nancy Hoebelheinrich <nhoebel at kmotifs.com>wrote:

> Hello, all:
>
> As I’ve mentioned in Data Stewardship meetings before, I’ve been working 
> with Erin to add some other metadata terms to the Drupal template for 
> Educational Modules content type on the ESIP Commons in which the Data 
> Management training modules have been added that members of the Data 
> Stewardship Committee created.  These terms are either additional terms 
> that are part of Schema.org’s CreativeWork properties or part of the 
> Learning Resource Metadata Initiative’s (LRMI:  http://www.lrmi.net/ ) 
> extension that were approved and added in mid-2013.  The addition of 
> metadata to these terms should increase the rate at which the DMT modules 
> are accessed and hopefully used by Google, Yahoo & Yandex searchers.  
>
>  
>
> Question 1:   I am seeking feedback on these additions.  Note:  I am 
> planning to add the metadata to the 32 modules that we currently have.
>
>  
>
> To view the BEFORE and AFTER, please compare the current landing page for 
> module 735 on the ESIP Commons at:  http://commons.esipfed.org/node/735and the extracted structured data results from Google’s Richsnippets 
> Structured Data Testing Tool (
> http://www.google.com/webmasters/tools/richsnippets ) for this node found 
> in the attached PDF on page 1  (BEFORE);  and 
>
> the landing page for module 728 at:  http://commons.esipfed.org/node/728and the extracted structured data results on pages 2 & 3 .  [Note:  I’ve 
> excerpted the results from the Google tools for the sake of brevity].  
>
>  
>
> Question 2:  I’m also going to check into the feasibility of doing a 
> BEFORE and AFTER assessment of a landing page / module or two in terms of 
> Google Analytics.  If anyone has experience with doing this, or suggestions 
> for metrics, I’d be happy to hear them.  I’d also welcome anyone who wants 
> to work with me on this task.  Thanks!
>
> Nancy
>
>  
>
>  
>
>  
>
> [image: _LOGOhiResTRANSPARENT_4800pxRGB] <https://kmotifs.com/>
>
>  
>
> Nancy J. Hoebelheinrich
>
> Information Analyst/Principal
>
> nhoebel at kmotifs.com
>
> San Mateo, CA  94401
>
> (v) 650-302-4493
>
> (f) 650-745-3333
>
>  
>
> _______________________________________________
> Esip-preserve mailing list
> Esip-preserve at lists.esipfed.org
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>
>
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