[Esip-preserve] Adding learning resource metadata to Data Management training modules

Thu Jan 23 15:24:13 EST 2014

Hi, Erin:
These analytics are interesting, although I suspect a lot of the activity was me adding the LRMI terms to the Drupal template for the educational modules, and then adding the terms for the one module’s record once the template had been created.  Seems like it might be a good idea to get a telecom together with those interested in providing feedback on the template / additional terms, whether / how we could best use the Google Analytics metrics on the pages (such as a before / after comparison), the possibilities for using social media to better market the modules, and the possibilities for a quick survey.  I’ll set up a Doodle poll and anyone interested could join assuming we can find a date / time that works.  Since we don’t have a Data Stewardship call set up yet, and I’d like to get agreement on the template / terms sooner rather than later to get this part of the project going, I think it’s worth trying to get a subgroup going on this.   

Nancy

 <https://kmotifs.com/> _LOGOhiResTRANSPARENT_4800pxRGB

Nancy J. Hoebelheinrich

Information Analyst/Principal

nhoebel at kmotifs.com

San Mateo, CA  94401

(v) 650-302-4493

(f) 650-745-3333

From: Erin Robinson [mailto:erinrobinson at esipfed.org] 
Sent: Wednesday, January 22, 2014 10:13 AM
To: Nancy Hoebelheinrich
Cc: esip-preserve at lists.esipfed.org
Subject: Re: [Esip-preserve] Adding learning resource metadata to Data Management training modules

Hi Nancy,  - 

Thanks a ton for taking a crack at this so far! Attached are a few views of the analytics we have for the page you worked on. 

(1) shows the source of traffic. Some of the traffic is coming from search, but for some reason the search terms aren't available. 

(2) Shows the landing page 

(3) shows navigation where people entered from and exited. 

The other thing that will help drive traffic is sharing these links through social media channels. We have a google+ page <http://google.com/+EsipfedOrg>  that I've done nothing with, but have heard that of the channels it's crawled most frequently. We also have about 475 followers on twitter (@esipfed) and 100 followers (as of this morning!) on Facebook page <https://www.facebook.com/pages/Federation-of-Earth-Science-Information-Partners-ESIP/150015055044779> , so we could test those channels too. Perhaps with this node we experiment, with each of these over the next few weeks? Open to ideas here. 

Looking forward to getting more visibility and feedback on this work.

Erin 

On Tue, Jan 14, 2014 at 2:07 PM, Nancy Hoebelheinrich <nhoebel at kmotifs.com> wrote:

Hello, all:

As I’ve mentioned in Data Stewardship meetings before, I’ve been working with Erin to add some other metadata terms to the Drupal template for Educational Modules content type on the ESIP Commons in which the Data Management training modules have been added that members of the Data Stewardship Committee created.  These terms are either additional terms that are part of Schema.org’s CreativeWork properties or part of the Learning Resource Metadata Initiative’s (LRMI:  http://www.lrmi.net/ ) extension that were approved and added in mid-2013.  The addition of metadata to these terms should increase the rate at which the DMT modules are accessed and hopefully used by Google, Yahoo & Yandex searchers.  

Question 1:   I am seeking feedback on these additions.  Note:  I am planning to add the metadata to the 32 modules that we currently have.

To view the BEFORE and AFTER, please compare the current landing page for module 735 on the ESIP Commons at:  http://commons.esipfed.org/node/735 and the extracted structured data results from Google’s Richsnippets Structured Data Testing Tool (http://www.google.com/webmasters/tools/richsnippets ) for this node found in the attached PDF on page 1  (BEFORE);  and 

the landing page for module 728 at:  http://commons.esipfed.org/node/728 and the extracted structured data results on pages 2 & 3 .  [Note:  I’ve excerpted the results from the Google tools for the sake of brevity].  

Question 2:  I’m also going to check into the feasibility of doing a BEFORE and AFTER assessment of a landing page / module or two in terms of Google Analytics.  If anyone has experience with doing this, or suggestions for metrics, I’d be happy to hear them.  I’d also welcome anyone who wants to work with me on this task.  Thanks!

Nancy

 <https://kmotifs.com/> _LOGOhiResTRANSPARENT_4800pxRGB

Nancy J. Hoebelheinrich

Information Analyst/Principal

nhoebel at kmotifs.com

San Mateo, CA  94401

(v) 650-302-4493

(f) 650-745-3333

_______________________________________________
Esip-preserve mailing list
Esip-preserve at lists.esipfed.org
http://www.lists.esipfed.org/mailman/listinfo/esip-preserve

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://www.lists.esipfed.org/pipermail/esip-preserve/attachments/20140123/0312fe83/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image003.png
Type: application/octet-stream
Size: 9711 bytes
Desc: not available
URL: <http://www.lists.esipfed.org/pipermail/esip-preserve/attachments/20140123/0312fe83/attachment-0002.obj>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image002.png
Type: application/octet-stream
Size: 9704 bytes
Desc: not available
URL: <http://www.lists.esipfed.org/pipermail/esip-preserve/attachments/20140123/0312fe83/attachment-0003.obj>